Lead Capture & AI Conversion
IRIS captures inbound leads from every channel, instantly qualifies them with AI, and triggers the right follow-up sequences — so no motivated seller ever slips through the cracks.
What It Does
IRIS doesn't just collect leads — it qualifies, scores, and converts them in real time, the moment they land in your pipeline.
Capture leads from web forms, landing pages, Facebook Ads, Google Ads, SMS, cold call webhooks, and direct mail integrations — all funneled into one unified inbox automatically.
The moment a lead submits, IRIS fires an AI-crafted SMS and email within 60 seconds — before your competition has a chance to respond. Speed-to-lead wins deals.
IRIS asks the right qualifying questions via SMS conversation, scores motivation level, timeline, and property condition — then routes hot leads to your pipeline and cold ones to nurture.
Every lead gets an automatic score based on engagement, motivation signals, and property data. Your team always works the hottest opportunities first — never waste time on dead leads.
IRIS automatically identifies and merges duplicate leads across every source. One clean contact record per seller — no double outreach, no confused conversations, no wasted effort.
New leads are instantly assigned to the right team member based on rules you set — territory, lead source, deal type, or round-robin rotation. No manual sorting. No missed handoffs.
Capture From Everywhere
Stop duct-taping spreadsheets and inboxes together. IRIS connects to every lead source you use and pulls them into a single, organized pipeline automatically.
IRIS-hosted or embedded on your site
Inbound seller email parsed by AI
Inbound texts routed and tracked
Call tracking webhooks & IVR capture
Lead form ads sync in real time
Search & display lead capture
Postcard & letter response tracking
Connect any external lead source
How It Works
A fully automated intake process that runs 24/7 — no manual input, no dropped balls, no delays.
A seller submits a form, calls your number, sends a text, or clicks your ad. IRIS captures it instantly regardless of source.
Within 60 seconds, IRIS sends a personalized AI response via SMS and email. Your seller feels heard — immediately.
IRIS engages the seller in a qualifying conversation, gathering motivation, timeline, property info, and asking price.
Based on responses and engagement, IRIS assigns a priority score and categorizes the lead as hot, warm, or cold.
Hot leads are pushed to your acquisition pipeline and assigned to the right team member — ready for a live call or offer.
AI Qualification Engine
Most investors lose deals because they're too slow to respond and too slow to qualify. IRIS fixes both problems at once — automatically.
Real Results
When every lead gets an instant, intelligent response — conversions climb and costs drop.
Reduction in lead response time compared to manual follow-up processes
Higher appointment rate when leads are contacted within the first 60 seconds
Of inbound leads captured and tracked — zero dropped leads, zero lost contacts
Round-the-clock AI engagement — your pipeline never sleeps, even on weekends
Custom Form Builder
Create high-converting lead capture forms in minutes. Customize fields, add conditional logic, track UTM sources, and embed on any landing page — no developer needed.
Continue Exploring Features
Join hundreds of real estate investors using IRIS to capture, qualify, and convert more seller leads — on autopilot.