Real-time dashboards and AI-powered reports that show exactly where your leads are, where your revenue is coming from, and where your next deal is hiding.
Stop guessing. IRIS gives you a real-time command center — pipeline health, lead velocity, appointment rates, and revenue all visible the moment you log in.
Every metric updates live so you’re always working from current data, not yesterday’s spreadsheet.
| Lead | Source | Stage | Value | Status |
|---|---|---|---|---|
| M. Torres | Direct Mail | Offer Sent | $28K | Hot |
| K. Williams | PPC | Appointment Set | $41K | Warm |
| J. Patel | Cold Call | Closed | $19K | Won |
IRIS tracks the KPIs that move the needle — not vanity metrics. Built specifically for wholesalers and investors who need to know exactly what’s working.
See exactly which marketing channels generate the most contracts — and which are burning cash. Redirect spend to what converts.
Track how fast leads move through each stage. Spot bottlenecks before they stall deals and keep your pipeline flowing.
Know your confirmed appointment rate, show rate, and conversion to offer — then optimize the step that’s costing you deals.
Track assignment fees, gross profit, and projected revenue across all active deals in real time — by deal, by source, by month.
Monitor individual rep activity — calls made, messages sent, appointments booked, and deals closed — all in one view.
Build and save your own report views. Filter by date range, lead source, stage, rep, or deal type — then export in one click.
IRIS ships with a complete library of reports built specifically for real estate wholesalers and investors. Open the app, click your report, and get the answer — no data analysts required.
Every report is filterable by date range, lead source, campaign, rep, and deal type. Export to PDF for your investors or CSV for your spreadsheets.
See IRIS In Action →Volume, conversion rate, and cost per deal by marketing channel.
Deal count and value at every stage of your acquisition pipeline.
Every touchpoint, by rep and by lead — with response rate tracking.
Assignment fees, profit, and projected closings by week, month, or quarter.
Rep-level performance on calls, appointments, offers, and closings.
Build, save, and schedule any report view with your own filters.
Set any report to run automatically and land in your inbox every Monday morning, end of month, or any schedule you choose. No logging in. No manual exports.
IRIS doesn’t just show you numbers — it flags anomalies, surfaces trends, and tells you what’s driving changes in your pipeline before they become problems.
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Stop flying blind. Get IRIS and finally see the numbers that drive your real estate business — all in one place, in real time.