Analytics & Reporting for Real Estate Investors
Actionable Insights to Grow Your Real Estate Business
IRIS delivers real-time analytics and reporting designed for real estate investors and wholesalers. Instantly visualize your pipeline, marketing performance, and team productivity—turning data into decisions that drive results.
Why IRIS Analytics & Reporting Is Essential for Real Estate Investors
In today’s competitive real estate market, gut instinct alone isn’t enough to maximize profits or scale your business. Without clear, actionable insights, investors risk missing out on opportunities, wasting marketing dollars, and overlooking bottlenecks that slow growth. Analytics and reporting give you the power to:
Identify the most profitable marketing channels and campaigns
Spot inefficiencies in your deal pipeline before they impact revenue
Hold your team accountable with transparent performance data
Forecast revenue and set realistic, data-driven goals
Make smarter, faster decisions that drive long-term growth
With IRIS, you gain a single source of truth for all your business metrics—helping you move from guesswork to growth with every deal.
Key Features of IRIS Analytics & Reporting
Real-Time Deal Pipeline Analytics
Track every stage of your deal pipeline with live dashboards. Monitor new leads, appointments, offers, contracts, and closed deals to identify bottlenecks and optimize conversion rates.
Customizable Performance Dashboards
Create tailored dashboards to surface the metrics that matter most—deal volume, assignment fees, lead sources, and revenue trends. Save and share dashboard views with your team.
Marketing & Lead Source Reporting
Measure the ROI of each marketing channel. Analyze lead sources, campaign performance, and cost per acquisition to maximize your marketing spend.
Team Activity & Productivity Tracking
Monitor team performance with activity logs, call tracking, follow-up rates, and task completion metrics. Identify top performers and areas for improvement.
Exportable & Scheduled Reports
Export data to CSV or PDF for further analysis. Schedule automated reports to keep stakeholders informed and aligned.
Business Outcomes for Wholesalers and Investors
Make data-driven decisions to optimize your deal flow
Increase assignment fees and ROI with precise marketing analytics
Improve team accountability and productivity
Identify and eliminate bottlenecks across your sales process
IRIS Analytics & Reporting FAQs
What analytics are included in IRIS?
IRIS provides real-time dashboards for pipeline, marketing, revenue, and team activity. You can customize dashboards to focus on your most important KPIs.
Can I create custom reports?
Yes, you can build custom dashboards, filter data by time period, user, or deal type, and export reports for further analysis.
How does IRIS track marketing ROI?
IRIS tracks lead sources, campaign performance, and cost per acquisition, giving you a clear view of your most effective marketing channels.
Can I automate reporting?
Absolutely. Schedule automated reports to be delivered to your team or stakeholders at regular intervals.
Is my data secure?
All analytics and reporting features are built on secure infrastructure with permissions-based access controls.
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IRIS is the leading real estate investor CRM and automation platform for wholesalers and real estate investors.
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