Automations & Workflow Builder for Real Estate Investors
Automate, Optimize, and Scale Your Real Estate Business
IRIS empowers investors to automate repetitive tasks, streamline lead management, and build custom workflows—maximizing efficiency and growth.
Why IRIS Automations & Workflows Matter in Real Estate
Manual processes slow down deals and create bottlenecks. With automation, you can:
Respond instantly to new leads and opportunities
Reduce human error and missed follow-ups
Scale operations without increasing overhead
Deliver a consistent, professional experience to every client
IRIS gives you the power to automate what matters and focus on growing your business.
Key Features of IRIS Automations & Workflow Builder
Drag-and-Drop Workflow Designer
Easily build custom workflows using a visual, drag-and-drop interface. Connect triggers, actions, and conditions to automate any business process.
Multi-Channel Automation
Automate communications across SMS, email, voice, and task assignments—ensuring every lead and deal is nurtured at the right time.
Pre-Built Templates & Triggers
Start fast with proven workflow templates for lead intake, follow-up, appointment reminders, contract management, and more.
Advanced Branching & Logic
Use conditional logic, delays, and branching to create sophisticated, personalized automation journeys for every client type.
Real-Time Analytics & Monitoring
Track workflow performance, identify bottlenecks, and optimize automation steps with actionable analytics and detailed logs.
Business Outcomes for Wholesalers and Investors
Manual processes slow down deals and create bottlenecks. With automation, you can:
Save hours each week by automating manual tasks
Increase lead conversion rates with instant, consistent follow-up
Scale your business efficiently—without adding headcount
Deliver a superior client experience with timely, automated communication
IRIS Automations & Workflow Frequently Asked Questions
What can I automate with IRIS?
Automate lead capture, follow-up, appointment reminders, contract management, deal stage updates, and more, customized for your workflow.
Do I need technical skills to build workflows?
No coding required. The drag-and-drop designer makes it easy for anyone to build and launch automations.
Can I customize automation triggers and actions?
Yes, choose from a wide range of triggers, actions, and conditions to tailor workflows to your unique business needs.
How do I monitor automation performance?
IRIS provides real-time analytics, workflow logs, and actionable insights to help you optimize every automation.
Is support available if I need help?
Access step-by-step guides, templates, and expert support through the Customer Success Hub.
See More IRIS Features
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Start Automating Workflows With IRIS Today
Ready to accelerate your real estate business? Try IRIS free for 14-days. If it isn't everything we promised, cancel and we won't charge you a penny.
IRIS is the leading real estate investor CRM and automation platform for wholesalers and real estate investors.
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