Integrations & Marketplace — IRIS
Integrations & Marketplace

Connect Every Tool
In Your Stack.

IRIS plugs into the apps you already use — lead sources, dialers, skip tracers, calendars, and more. One platform, zero data silos, total deal control.

2,000+
Apps via Zapier & Make
1-Click
Native Integrations
Real-Time
Webhook Data Sync
Zero
Data Silos. Ever.

Works with the tools real estate investors rely on

📞
CallRail
Call Tracking
📅
Google Calendar
Scheduling
Zapier
Automation
🔍
BatchLeads
Skip Tracing
📧
Mailgun
Email Delivery
💳
Stripe
Payments
🏠
PropStream
Property Data
🔗
Twilio
SMS / Voice
🗓️
Calendly
Booking
🤖
Make (Integromat)
Automation
📱
Facebook Leads
Lead Source
🏡
DealMachine
Driving for Dollars
📞
CallRail
Call Tracking
📅
Google Calendar
Scheduling
Zapier
Automation
🔍
BatchLeads
Skip Tracing
📧
Mailgun
Email Delivery
💳
Stripe
Payments
🏠
PropStream
Property Data
🔗
Twilio
SMS / Voice
🗓️
Calendly
Booking
🤖
Make (Integromat)
Automation
📱
Facebook Leads
Lead Source
🏡
DealMachine
Driving for Dollars
📊
Google Sheets
Data Export
🗺️
Google Maps
Property Search
📬
Lob
Direct Mail
🎯
REI Skip
Skip Tracing
💬
Slack
Team Alerts
🌐
WordPress
Lead Capture
📩
SendGrid
Email Delivery
🤝
DocuSign
E-Signing
🍸
ListSource
Lead Lists
📲
Google Ads
PPC Leads
📊
Google Sheets
Data Export
🗺️
Google Maps
Property Search
📬
Lob
Direct Mail
🎯
REI Skip
Skip Tracing
💬
Slack
Team Alerts
🌐
WordPress
Lead Capture
📩
SendGrid
Email Delivery
🤝
DocuSign
E-Signing
🍸
ListSource
Lead Lists
📲
Google Ads
PPC Leads

Every corner of your business, connected.

IRIS integrates across six core categories — so every tool in your stack feeds directly into your deal flow.

🎯

Lead Sources

Pull leads directly from every source you use — Facebook, Google, direct mail, cold calling platforms, and driving-for-dollars apps — straight into IRIS.

Facebook AdsGoogle AdsDealMachineBatchLeads
📞

Dialers & Communication

Connect your dialer, SMS platform, and voicemail drop tools so every call and message logs automatically inside IRIS — zero manual data entry.

TwilioCallRailJustCallSlybroadcast
🔍

Skip Tracing & Data

Enrich your leads with phone numbers, property data, and owner info the moment they hit your pipeline. Stop switching tabs — let IRIS pull the data for you.

PropStreamBatchSkipTracingREI Skip
📅

Calendar & Scheduling

Sync appointments across your calendar and booking tools in real time. Eliminate double-bookings and missed appointments with two-way calendar sync.

Google CalendarCalendlyOutlook

Automation Platforms

Connect IRIS to thousands of additional tools using Zapier and Make. Trigger workflows, push data, and automate actions across your entire stack without writing a line of code.

ZapierMakeWebhooksREST API
💳

Payments & Documents

Collect deposits, process earnest money, and send e-sign contracts — all without leaving IRIS. Deal docs and payments stay locked to the right contact and pipeline stage.

StripeDocuSignHelloSign

2,000+ Apps.
Zero Dev Work.

Connect IRIS to any tool in your stack through Zapier or Make. Set a trigger — like “new lead added” — and fire actions across your entire ecosystem automatically. No API credentials, no engineers, no waiting.

  • Trigger zaps from any IRIS pipeline stage, tag, or contact event
  • Push data to Google Sheets, Slack, Notion, and hundreds of other tools
  • Pull leads from Zapier-connected ad platforms directly into IRIS
  • Build multi-step automations across your entire software stack
  • Filter and map fields so data lands exactly where you need it
New lead enters IRIS → Multi-step automation fires
📱
Facebook Lead
Trigger
🧠
IRIS CRM
Contact Created
📊
Google Sheets
Row Added
Zap fired 3 seconds ago — John Smith added to IRIS + Sheets
🏷️
Tag Added
Trigger
💬
Slack
Alert Sent
📬
Lob Mail
Postcard Queued
“Hot Seller” tag added — team notified + postcard triggered

Build Exactly
What You Need.

For teams with developers or custom workflows, IRIS exposes a full REST API and real-time webhooks. Push lead data from any source, pull contact and deal records, and build custom integrations without limits.

  • Inbound webhooks accept lead data from any platform or custom source
  • Outbound webhooks fire on contact create, update, tag, or stage change
  • REST API for full read/write access to contacts, pipelines, and deals
  • API key authentication — set granular scopes per integration
  • Full payload documentation and sandbox environment
POST /webhooks/lead-inbound
// Inbound lead payload — any source
{
"event": "lead.created",
"source": "facebook_ads",
"contact": {
"first_name": "Sarah",
"last_name": "Monroe",
"phone": "+13145550192",
"property_address": "4821 Oak Ave, St. Louis"
},
"pipeline": "seller-leads",
"stage": "new-inquiry",
"timestamp": 1741200642
}
// Response
{ "status": "ok", "contact_id": "iris_c_9f3a2" }
REST API
Full read/write access to all IRIS data objects
Sandbox Mode
Test integrations safely before going live

Plug-and-play. No setup headaches.

Pre-built integration templates for the most popular REI tools. Enable in one click — IRIS handles authentication, field mapping, and data sync automatically.

CallRail
Call Tracking
Native
Google Calendar
Scheduling
Native
Stripe
Payments
Native
Zapier
Automation Bridge
Native
BatchLeads
Skip Tracing
Native
PropStream
Property Data
Native
DealMachine
Driving for Dollars
Native
Make (Integromat)
Automation Bridge
Native
+ 2,000 more via Zapier and Make  ·  New marketplace additions every month

Every Lead.
One Inbox.

Stop copying and pasting leads from Facebook, Google, landing pages, and cold calling platforms into your CRM. IRIS connects directly to your lead sources and pulls every new contact into your pipeline automatically — with the right tags, stage, and follow-up sequence already applied.

  • Facebook Lead Ads sync directly — no Zapier required
  • Google Ads lead form extensions feed straight into IRIS
  • Landing page form embeds capture and route leads automatically
  • Inbound call tracking assigns and logs leads by phone number
  • Custom source tags applied at the moment of lead creation
  • Duplicate detection prevents the same lead from entering twice
All sources → one pipeline
Marcus Webb
5722 Maple Dr, Kansas City
FB Ads
Diana Okafor
891 Elm St, Indianapolis
Google Ads
Trevor Langston
3340 River Rd, Memphis
Inbound Call
Angela Park
19 Sunrise Blvd, Charlotte
Landing Page
All 4 contacts auto-tagged → AI follow-up sequence triggered
Ready to Connect Everything

Stop juggling a dozen tools.
Run everything from IRIS.

Connect your lead sources, dialers, and automation tools into one unified platform. Close more deals without the chaos.