Stop blasting your entire list and hoping someone bites. IRIS automatically segments your buyer database by criteria, behavior, and buying history — so every deal lands in front of the buyers most likely to close it.
Smart Segmentation Engine
IRIS profiles every buyer in your database and continuously updates their segment based on deal history, expressed criteria, response behavior, and engagement patterns. No manual tagging. No guesswork.
How It Works
IRIS does the heavy lifting. Drop in your deal details and watch the system surface the buyers most likely to close — automatically, every time.
Add your property info — address, type, price, ARV, condition — into your IRIS deal record.
IRIS cross-references deal criteria against every buyer profile and surfaces the top matching segments instantly.
Send a targeted blast to your matched buyer list or trigger an automated drip sequence — one click.
Monitor opens, replies, and interest in real time. Move interested buyers into your deal pipeline and close.
Criteria Intelligence
IRIS captures buyer criteria at every touchpoint — intake forms, SMS conversations, email replies, deal history — and builds a living profile that gets smarter with every interaction. Your segments stay fresh without you lifting a finger.
Buyer Profile Criteria Tags
Full Feature Set
Buyer segmentation is just the foundation. IRIS layers in automation, scoring, and outreach tools to turn your buyer list into a deal-closing machine.
Create as many buyer segments as your market demands — by geography, strategy, price band, property type, and more.
Every buyer receives a readiness score based on engagement, deal history, and criteria match — so you know exactly who to call first.
Select a segment, pick your deal, and fire off a targeted SMS or email blast in a single click. No copy-paste, no CSV exports.
Set multi-step follow-up cadences for new deals — IRIS nurtures buyer interest automatically until someone raises their hand.
See open rates, reply rates, and interest signals per segment — so you know which buyers are engaged and which need re-activation.
IRIS auto-captures new buyers from your website, campaigns, and JV partners — and slots them into the right segment from day one.
Disposition Outreach
Once your segments are matched to a deal, IRIS fires off outreach across SMS, email, and even ringless voicemail — hitting buyers where they're most responsive and tracking every interaction automatically.
Continue Exploring Features
IRIS puts the right deal in front of the right buyer — automatically. Build your segmented buyer machine today and close faster than ever.