Deal Pipeline Automation | IRIS
Deal Pipeline Automation

Every Deal. Every Stage.
All on Autopilot.

Stop managing deals in spreadsheets and sticky notes. IRIS gives you a fully automated deal pipeline that moves leads forward, triggers the right actions, and closes more contracts — without the manual work.

100%
Pipeline visibility at all times
0
Deals that fall through the cracks
Auto
Stage moves & task triggers
Custom pipelines & stages

See Every Deal.
Know Exactly What's Next.

IRIS gives you a drag-and-drop Kanban pipeline so your entire deal flow is visible in one place. Every lead, every stage, every action — nothing hidden, nothing missed.

  • Drag deals between stages with automatic action triggers
  • Color-coded priority and urgency labels on every deal card
  • Deal age tracking — see exactly how long a lead has been in each stage
  • Filter by assignee, market, price range, or deal type
Deal Pipeline — All Markets
New Lead4
1842 Maple St, Houston
$158K ARV $285K
Received 2h ago
New
720 Oak Blvd, Dallas
$112K ARV $210K
Received 5h ago
New
Offer Sent3
407 Birchwood, Dallas
$199K ARV $340K
Offer out 1d ago
Pending
993 Crane Ave, S.A.
$119K ARV $218K
Offer out 3d ago
Follow Up
Contract2
55 Redwood Ct, Austin
$224K ARV $390K
Close: Mar 18
On Track
Closed7
308 Lakeview Dr, Houston
$176K — $22K profit
Closed Mar 1
✓ Closed
612 Pines Rd, Dallas
$133K — $17K profit
Closed Feb 22
✓ Closed

Build Your Pipeline.
Let IRIS Run It.

Every stage in your deal pipeline can trigger automated follow-ups, task assignments, notifications, and document sends — the moment a deal moves forward.

Stage 01
New Lead
4 deals
Stage 02
Contacted
6 deals
Stage 03
Appointment
3 deals
Stage 04
Offer Sent
3 deals
Stage 05
Under Contract
2 deals
Stage 06
Closed ✓
7 deals

Each stage transition automatically triggers tasks, messages, and workflows — fully customizable to your process.

Instant Stage Triggers

Move a deal to a new stage and IRIS instantly fires the right automation — send a contract, assign a task, schedule a follow-up, or notify your team. No manual steps.

Deal Age & Stall Alerts

Set maximum stage duration thresholds. When a deal sits too long in any stage, IRIS automatically alerts your team and triggers a re-engagement sequence.

Team Task Assignment

Automatically assign tasks to specific team members when a deal reaches a certain stage. Everyone knows exactly what to do next — no manager required.

Pipeline Automations — Active
Running
New Lead → Send AI SMS
Fires within 90 seconds of new lead entry
⚡ Firing
No Reply 24h → Voicemail Drop
Auto voicemail if no response after 1 day
Active
Offer Accepted → Send Contract
Pre-filled PSA sent to buyer instantly
Active
Deal Closed → Update CRM + Notify
Tags contact, logs profit, notifies team
Active

Your Pipeline Runs.
Even When You Don't.

IRIS links your pipeline stages directly to your automation engine. Every deal movement triggers the right sequence — follow-ups, contracts, task assignments, and team notifications — automatically.

  • Trigger SMS, email, and voicemail sequences from stage changes
  • Auto-send pre-filled contracts and docs at the right pipeline moment
  • Set deal-stall triggers to re-engage stuck leads before they go cold
  • Full audit log — see every action taken on every deal, automatically

Built for How
Real Wholesalers Work.

Unlimited Custom Pipelines

Build separate pipelines for wholesaling, novations, sub-to deals, rehabs, or any deal type. Each pipeline has its own stages, automations, and team assignments — fully independent.

Pipeline Performance Metrics

Track conversion rates between every stage, average deal velocity, and drop-off points in real time. See where deals are getting stuck and fix the bottleneck fast.

Deal Notes & Activity Log

Every call, text, email, and stage change is automatically logged to the deal record. Your whole team stays in sync — no he-said-she-said, no dropped handoffs.

Role-Based Pipeline Access

Control exactly what each team member can see and do. Acquisitions sees seller pipelines. Dispo handles buyer pipelines. Admins see everything. Permissions set in seconds.

Ready to Automate Your Pipeline

Stop Managing Deals.
Start Closing Them.

IRIS Deal Pipeline Automation keeps every deal moving forward — automatically. Build your pipeline, set your triggers, and let IRIS handle the rest.