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What’s Included with IRIS Real Estate CRM?

Unlock the complete toolset trusted by real estate investors, wholesalers, and professionals nationwide. Every IRIS plan delivers the essential features you need to manage, automate, and grow your real estate business no matter which package you've chosen.

All-in-One Real Estate CRM & Automated Deal Pipeline

Organize leads, track every transaction, and manage your entire sales process from first contact to closed deal. No spreadsheets required.

Instant Lead Capture & Automated Follow-Up

Never miss a motivated seller or buyer. Capture leads from any source and trigger multi-channel follow-up sequences for maximum conversions.

Advanced Lead Scoring & Real-Time Analytics

Identify your hottest opportunities with built-in lead scoring, pipeline analytics, and actionable KPIs designed for real estate professionals.

Pre-Built Workflows & Communication Templates

Launch faster with proven automations for appointment setting, contract management, and follow-up fully customizable for your business.

Seamless Data Import & Contact Migration

Transfer your contacts and property data into IRIS quickly and securely, with guided import tools and smart tagging.

Onboarding Library & Self-Service Training

Access step-by-step onboarding, video tutorials, and a searchable knowledge base to help you master IRIS at your own pace.

Scalable Platform for Growing Teams

IRIS adapts to your business—add users, automate more, and upgrade features as your real estate operation grows.

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IRIS

IRIS is the all-in-one real estate CRM and deal management platform built by investors, for investors. Start today and experience the difference trusted by professionals across the industry.

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IRIS FAQ's

What’s included in each IRIS plan?

Every IRIS plan includes our core real estate CRM, seller lead management, deal pipeline automation, document management, and access to onboarding resources. Growth and Elite plans unlock advanced automations, analytics, expanded user limits, and premium support. See the feature comparison above for full details.

Can I upgrade or downgrade my IRIS plan at any time?

Yes. You can upgrade, downgrade, or cancel your IRIS subscription at any time—no contracts or long-term commitments required. Changes take effect immediately, and you’ll only pay for what you use.

Are there any setup fees or long-term contracts?

No. IRIS does not require long-term contracts or charge setup fees. You can start with a monthly subscription and cancel or change your plan whenever you need.

How do add-ons work for contacts, users, or messaging credits?

All IRIS plans allow you to purchase additional contacts, user seats, email/SMS credits, phone numbers, and call minutes as your business grows. Add-ons are billed monthly at the published rates for each plan.

Is white-label branding available?

White-label branding is included with the Elite plan (when available) and can be added to Essentials and Growth plans for an additional monthly fee. This allows you to present IRIS as your own branded solution to clients or team members.

What support is included with my subscription?

Premium support is included with Growth and Elite plans. Essentials users can add premium support for a monthly fee. All plans include access to our onboarding library, community, and ticket-based support.

Can I integrate IRIS with MLS, Zapier, or other tools?

Yes. All IRIS plans support integrations through our add-on marketplace, including MLS/data integrations, Zapier, Mailchimp, and more. MLS/data integration is available as an add-on to any plan.

Is there a free trial or demo available?

Yes. You can start a free trial of any IRIS plan or request a personalized demo to see how IRIS fits your real estate investment or wholesaling business.

What’s the difference between Essentials, Growth, and Elite?

Essentials is ideal for solo investors or small teams starting out. Growth is built for scaling teams needing advanced automations and analytics. Elite is designed for high-performing teams who require maximum scale, white-label options, and concierge-level service. See the feature comparison for specifics.

How do I get started with IRIS?

Choose a package that meets your requirements. Your 14-day free trial begins immediately upon submitting your information. You may also click “Request a Demo” to schedule a demo with the IRIS team. Our onboarding process is fast, and you’ll have access to all resources to get your team up and running quickly.